Certificate in Strategic Business Expansion and Dealer/Franchise Management

The Certificate in Strategic Business Expansion and Dealer/Franchise Management equips participants with the knowledge and practical strategies to grow fuel retail operations through new site development, dealership agreements, and franchise models. The course covers market evaluation, negotiation of supply agreements, brand management, and risk assessment in the context of expansion projects.

Participants will also learn how to manage dealer–supplier relationships, optimise operational performance across multiple sites, and implement sustainable growth strategies that strengthen market presence.

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  Independent fuel station owners seeking to expand
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  Franchise managers in petroleum retail networks
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  Investors exploring multi-site fuel retail opportunities
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  Senior station managers preparing for regional roles
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  Brand and marketing managers in fuel marketing companies
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  Entrepreneurs entering dealership or franchise agreements
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  Business development managers in the downstream petroleum sector

• Evaluate market opportunities for expansion in the fuel retail sector
• Assess potential sites based on traffic flow, demographics, and competition
• Manage multi-site operations for consistency and profitability
• Implement strategic partnerships to enhance growth
• Identify risks in expansion projects and develop mitigation plans
• Negotiate dealership and franchise agreements that protect business interests